Last week I listened to a panelist speak about the future of digital marketing. His opening remarks—“the world is a complex place” and later “the world is complicated”—were familiar, but I wondered what they meant.
When we say that something is “complicated” we’re usually venting about decision fatigue—what used to take one step now takes five. Think about watching TV today versus fifty years ago. In 1964, there were a few channels and to pick from. Today we plug in Apple TV or Xbox One to watch shows on demand. We need to pick between different payment options, provide credit card information and remember passwords. Read More